Holistic branding is about connecting the power of an individual story with the strength of value-based messaging and strategic design. We build brands, online experiences, and creative collateral that are a JOY to use because we pay attention to the people who will be using them.
East & Eve’s unique strategic process is guided by psychology, marketing theory, and an intuitive desire to deeply understand our clients. Our
approach prioritizes spending 1:1 time with each client, leaning into the “why” behind the business, and finding meaningful ways to inject every brand we touch with personality and style that is irresistable to the RIGHT people.
Hi! I’m Madeline. I’m a self-taught designer (and overall creative human) with a bachelor of science in psychology & gender studies from the University of Toronto. I spent the first five years of my career freelancing on the weekends, while working my 9-5 corporate creative jobs where I did a little bit of everything: graphic design, animation, photography, writing, social media and video production. Now I live in Saint John, New Brunswick with my husband - and our two rescue kitties, June & Sunnie - doing what I LOVE every single day. Coming from an untraditional design background has taught me the importance of the journey, and mine was always leading me here. I believe that branding is an incredible storytelling tool, and I adore crafting intentional, purpose-driven branding for woman-owned businesses and entrepreneurs ready to explore their potential.
In 2020, during the middle of a global pandemic, my partner and I made a spontaneous move from the land-locked province we had grown up in to the east coast of Canada. We left our life (and our nearly windowless basement apartment in downtown Toronto) and found ourselves living in the middle of the woods, near the Bay of Fundy. This move might be the most important choice I ever made. Leaving my comfort zone allowed for creativity, spontaneity, and so much growth which ultimately led me to founding my design studio after leaving my corporate job. My relationship with creativity blossomed surrounded by the clean air, trees, and ocean. This where East comes from.
Eve is inspired by my father, being raised by a single mum, and the incredible people I work with through this business. In 2019, my dad passed away from a fatal
fentanyl overdose after a lifetime of battling addiction. Losing him so suddenly changed my entire perspective on life. My dad’s name is Adam. Eve is an ode to my father, his name, and the legacy that he left in his two daughters. It's also related to the clients we aim to serve at East & Eve. Women. People who are daring, curious, and never satisfied existing within the rules laid out before them - the world-changers and challengers.
Together, East & Eve symbolizes the unstoppable power of a person with a desire to change their life and the world for the better.
My name is Rebekah and I'm a 3D artist, animator, graphic designer, and illustrator based in New Brunswick, Canada. After graduating with a Bachelor of Arts degree in Psychology and History as well as a Bachelor of Education degree in 2017, I changed directions and started pursuing a career in the creative field. This was a period of learning and discovery for me as I experimented with apparel design, screen printing, zine making, comic writing, and more. Since then I have expanded my practice and now run my freelance business full-time, specializing in 3D art and graphic design. I enjoy exploring themes of nostalgia in my work and gather inspiration from early video games and technologies, but any project that gives me the chance to learn something new and develop meaningful work for a client is one that never fails to be fulfilling for me.
Hi I'm Morgan - New Orleans local, self proclaimed cat lady, and your website's biggest fan! I’m a film set painter turned booked-out virtual assistant turned Showit wiz. All that with a BA in design and advertising, too. I understand the principals and execution of good design, using my skills to make kick-butt website experiences and viciously critique Hulu ads. I live with my partner, Justin and our three cats - all of them a never-ending source of joy and mischief. I love to cook, and recently discovered I can grow all the herbs I need on my own balcony. I am obsessed with helping to bring the tiniest details of a website to life. To me a website is more than just a collection of pixels; it's a digital home and something that even the smallest of business owners can be proud of. Together, with East & Eve's brand and design expertise, we can make website magic for your brand.
Because that’s how we roll.
We’ve got to know the full story to draw a full picture.
You can share the good, the bad, and the ugly - the story of your business is safe with us. And we believe it’ll help us build an incredible brand together.
This will always be a
judgement-free space to share.
Representation in media matters - and we love
creating with brands that are prioritizing diversity and
inclusivity in their work. The world is a kinder place when everyone feels accepted as a whole person.
It’s important to us that you feel seen, heard, and
welcomed.
We believe that the best ideas are born out of
creative collaboration. We want your brand to benefit from all that greatness.
Our design process is built to encourage the sharing of ideas, and open (and candid!) communication between client & designer.
Rome wasn’t built in a day, and a memorable brand isn’t either. It takes time AND consistency to get there.
We support our clients by offering continued access to client check-ins post-launch, extra flexible payment plans, “after-dark” meeting options twice a week, and brand implementation assistance.