Chickadee Apparel
Gender Neutral & Earth-Friendly Clothing
Chickadee makes clothing that will be loved, washed, worn - and then loved some more. Designed with the nostalgic quality of a dad’s vintage band tee in mind, Chickadee wants to be the brand adventurous and kind people live their life in. Chickadee Apparel is on a mission to continually find new ways to increase their sustainability efforts while decreasing their environmental impact, and crafting a community of environmental stewards, friendly hikers, and fun-loving folks who make our natural spaces more welcoming and safe for all.
VIBE: EARTHY, INCLUSIVE, VINTAGE-INSPIRED, GRANOLA-ESQUE
CREATIVE DIRECTION: EAST & EVE CREATIVE CO.
DESIGN: EAST & EVE CREATIVE CO.
WEB DEVELOPMENT: EAST & EVE CREATIVE CO.
COLLATERAL: EAST & EVE CREATIVE CO.
COPYWRITING: EAST & EVE CREATIVE CO.
PROJECT NOTES:
The brand for Chickadee Apparel was designed to stand out, and rooted in sustainability. We were committed to building a brand that is here for the hikes, the sleepovers, the beach days, the patio hangs, and a world where one favourite t-shirt can make a difference. Inspired by vintage quality that stands the test of time, and New Brunswick's provincial bird - the design choices were backed by actionable values and a desire to provide a gender-neutral apparel option that celebrates the outdoors.
