Florals & Goods Shop
Born from a desire to pair beautiful and unexpected gifts with floral artistry under one roof,
Ellen Street sells avant-garde florals and goods, while positioning itself as so much more than just a place to shop. Founders Shannon, Kelty, and Agata have decades of combined experience running similar businesses - and bring prestigious accredited certifications in floral design to Ellen Street - allowing their shop to offer unexpected, brag-worthy arrangements, gifts, and experiences to their growing community in Miramichi, NB.
The brand for Ellen Street was inspired by the classic and effortlessly-chic flower shops of Europe's most famous cities. The goal was to craft a brand that would communicate the quality (and hand-selected flower and gift options) Ellen Street's team delivers to their clients, while maintaining a sense of elevated fun and approachability. This brand was designed for expansion - enabling Ellen Street to lean into their desire of hosting workshops and events at their beautiful historic storefront.