So let’s talk the power of your brand voice – and how absolutely amazing AI can be when you utilize your brand’s unique messaging. If you’re reading this, you probably know a thing or two about running a business. We’ll take an educated guess and assume your brand is your baby, your pride and joy, your raison d’être. Like all businesses, you want your brand to stand out in a sea of competitors and connect with your ideal customers. You also know that running your business is a whole lotta work – and often requires you (and your brain) to wear too many hats. And that’s where AI comes in. AI is an incredibly resourceful tool – and despite all the fear-mongering you may have seen on your newsfeed – it can be your business ally.
What’s the hold up then? Frankly, AI is intimidating. Introducing yourself to AI can feel a little like you’re WALL-E (making little trash squares on planet Earth) and suddenly EVE is in front of you shooting sonic waves and knowing all the answers to the universe. But fear not! With a little understanding of your brand’s messaging, tone, and voice, you can use AI to tell your brand’s story in a way that feels authentic, compelling, and – dare we say it – fun! Much like Pixar’s favourite sweet robot relationship, EVE needed WALL-E to show her the beauty of love, humanity, and making mistakes to unlock her full potential – and AI needs you (and your brand voice) to make its robot magic special.
Here are some tips for unlocking the power of AI and telling your brand’s story with ChatGPT by your side (without compromising on quality or personality).
Before you can use AI to tell your brand’s story, you need to know what that story is. This is your opportunity to say “Hey world! This business isn’t just a faceless corporation – we’ve got pizazz, fears, goals, and greatest loves. We’re just like you”! Your brand story is the foundation of your messaging and tone. It should be authentic, emotional, and engaging. By developing a compelling brand story, you’ll create a clear picture of who you are, what you stand for, and why your customers should care.
When writing prompts for your AI chatbot, keep your brand story in mind to ensure your messaging is always on point. What are your brand’s values? What sets you apart from the competition? What’s your brand’s personality? Take some time to really dig deep and figure out what makes your brand tick. (If that sounds completely overwhelming to you – leave it to us! Our holistic brand design service has got you covered.) Once you know your brand inside and out, you can use AI to amplify your message and make it shine. Your brand voice adds that extra sparkle.
When it comes to telling your brand’s story, it’s important to speak the language of your ideal customers. Ask yourself: what words do they use? What problems do they have? What solutions are they looking for? By using AI to analyze customer feedback, social media conversations, and other data sources, you can gain insights into your customer’s needs and desires and tailor your messaging accordingly.
When working with AI, it’s important to ask the right questions. Just like a genie, AI can only answer the questions you ask it. So, if you want to get the most out of your AI tools, you need to be specific, detailed, and hyper-aware of your language choices. Instead of asking generic questions like “What should my brand say?”, try asking specific questions that align with your brand’s messaging and tone.
For example, “We’re a woman-owned skin-care company who cares about offering clean ingredients and earth-friendly options to our clients. We want to write an emotional Instagram post about our 5th anniversary – and all the trials and wins that have gotten us to where we are today. The vibe should be sweet, thoughtful, and grateful to the clients who have supported us throughout our journey.”
Even better, ask ChatGPT to pretend it IS you. Ever done a brain dump in your journal? That’s the kinda info you want to be giving – your unfiltered thoughts, with as much detail as you can muster about who you are, why you need the information you’re requesting, and the result(s) you desire from your communication.
AI is great at crunching data and finding patterns, but it’s not so great at being creative. That’s where you come in! Use your creativity to craft compelling stories that resonate with your audience. Use humor, emotion, and storytelling techniques to bring your brand to life. Remember, your brand isn’t just a collection of products or services – it’s a living, breathing entity with a personality all its own. Give the internet’s most loved and despised tool what it’s been missing. A little bit of you!
Like any other marketing strategy, using AI to tell your brand’s story requires testing and iteration. Don’t be afraid to try new things, experiment with different approaches, and see what works best for your brand. Use AI to analyze the results of your campaigns and adjust your strategy accordingly.
In conclusion, AI can be a powerful tool for telling your brand’s story, but it’s only as good as the inputs you give it. By understanding your brand voice, tone, and messaging, you can use AI to amplify your message and tell your brand’s story in ways that truly resonate with your audience. So go forth, my friends, and tell your brand’s story in partnership with your company’s hottest collaboration: your brand voice and artificial intelligence.