Curious about what a design intensive can mean for your business? If you’re reading this, chances are you’re in the throes of building a brand that you want to be unforgettable in all the best ways. You’ve got the vision, the fire, and perhaps, a ticking clock. Enter East & Eve’s Design Intensives—a quick-paced, highly focused two-day session that can give your brand the visual and emotional gravity it needs. This service is for the entrepreneurs craving change who know they need a visual identity that really connects while pushing them into a league of their own.

What Exactly is a Design Intensive?

Think of a Design Intensive as a two-day collaborative capsule of concentrated creativity. On the first day of your intensive, we work together to explore your desired aesthetic, business plan, and goals for your brand. By EOD (end-of-day), we’ll have worked efficiently and joyfully to bring a visual identity to life that’s ready to hit the ground running. Day two is all about getting your assets ready for you to use.

Basically – this service gives you access to a professional multi-disciplinary design team for two full work days. But don’t mistake this for a design buffet. Instead, it’s a carefully orchestrated day that starts with strategy and blooms into a ‘mini’ brand project tailored for you and your goals. The aim? To bring your brand’s narrative to life, frame by frame, offering you a cohesive storyline in visual form.

Before we delve into the depths of what makes our Design Intensive a game-changer, let’s chat about our Guided Growth Strategy Session, a slice of clarity you can opt for before we put our ideas into pixels.

The Early Cherry: Guided Growth Strategy Session

Picture our Guided Growth Strategy Sessions as the appetizer to your main course. Not mandatory but oh-so-enriching. This 60-minute service is for you if you love the idea of a Design Intensive but feel a little tug telling you, “Hey, I need a bit more clarity here.” Through this service, we’ve worked with clients on uncovering photography direction for future campaigns, strategized their brand’s unique tone and voice to make communication easier and more valuable, and completed website audits. Regardless of what you might be struggling with, we guide you through a tailored one-hour strategy call after you’ve filled out our insightful questionnaire. The result? Customized strategies you can implement yourself, ensuring that our subsequent design work is truly aligned with your brand’s needs. Consider it a burst of enlightenment before the creative storm; a detailed map before a road trip.

Who Would Benefit Most from a Design Intensive?

If you’re an entrepreneur with a desire to make waves but a budget that’s more of a ripple, this is for you. It’s also the ideal service choice for anyone who:

• Is trapped in the labyrinth of a never-ending to-do list.
• Is planning to start a new business, and wants to make a big splash from the get-go.
• Has gone the DIY route only to realize they’re veering off-course.
• Is quick with feedback, knows their brand goals like the back of their hand, and just wants to get things done right and fast.

To put it succinctly: if your brand feels like a beautiful but chaotic Pinterest board, we’re here to distill it into a single breathtaking canvas.

Brand vs. Visual Identity: Understanding the Spectrum

By now, you’ve heard us say “brand this, brand that” a few times. Let’s quickly go over what a brand actually is. A brand is a multifaceted entity, encompassing your ethos, customer experience, voice, and so much more. Remember, the best brands are truly a lived experience that transcends the digital space and builds its own culture. Your visual identity, however, is one slice of this pie—but a crucial one at that. It’s the visuals that capture attention, the fonts that speak volumes, and the color schemes that set the mood. In a Design Intensive, our focus is on crystallizing your visual identity, offering you a beautifully curated subset of your larger brand universe.

The Design Intensive Experience: Outlined

Booking, Made Simple

To get the process started, we’ll hop on a quick discovery call after you’ve filled out a project application (this keeps all your juicy information secure and safe). Once you’ve paid your deposit, you’ll fill out our deep-diving questionnaire, designed to yank out those brand truths you might not even realize you’re holding. The more you can share in your questionnaire – the better your results.

Structure of Day One: A Collaborative Transformation

Your journey kicks off at 9 AM with a call to go over your collaborative mood board and client questionnaire. The mid-morning sees the delivery of your color palette and expanded mood board concepts. Come mid-day, we’ll have a check-in call, where we align our energies and refine our objectives. Finally, by 5 PM (give or take), we’ll reconvene to share your visual identity in a brand board. We encourage you to be available for these touchpoints, and a spot with good internet will be your best ally. Think of it as a creative excavation—the quicker you approve, the deeper we can dig.

The Second Day: Your Brand, Packaged and Polished

The second day is our time to translate all that collaborative magic into tangible assets. While you go about your day, we’ll be busy exporting your logos, creating your social media templates, and preparing your brand book. By 7 PM ADT, a parcel of your new brand assets will be in your inbox, accompanied by a walkthrough video and a heartfelt off-boarding email.

Design Intensive Real Talk: What Can You Expect?

By the time we’re through, you’ll have a mini-brand that encapsulates the essence of who you are and what you stand for. For most clients, this means:

• A primary logo
• A sub mark
• Colour palette
• Font pairings
• 5 Social Media Templates

Included will be a brand book, which acts as a detailed compass for all your future branding expansions. Trust us, you’ll walk away not just with a toolkit but with a renewed sense of purpose.

Common Questions About Design Intensives

What’s the Difference Between Your Holistic Brand Design Service and Intensives?

Intensives are about concentrated effort. Our Holistic Brand Design projects are more layered, offering a deeper dive through hours of 1:1 strategy work and more deliverables. Regardless, the values guiding our work are the same. To learn more about our approach and our services, click here.

I Have a Visual Identity. Is A Design Intensive For Me?

Already have a brand? Sweet. We’ve also done brand expansions, simple templated websites, custom texture work, and creative collateral projects for clients through our Design Intensive services.

Will We Do It All?

We start with your priority list with a Design Intensive – and will work to ensure we get as much done as possible. With quick feedback and a strong foundation of what the brand needs – we can often work through some “nice-to-have” assets as well.

So there you have it. East & Eve’s Design Intensives aren’t just about creating art; they’re about creating value, understanding your vision, and turning it into something tangible.